As Olimpíadas de Paris, que terão início nesta sexta-feira (26), serão um cenário não apenas de disputas pelas medalhas. Estará em jogo também a assertividade das estratégias de marketing das marcas que estão patrocinando o evento, as equipes e as transmissões. Segundo um estudo realizado pela agência Macfor, a tendência que se verifica nos Jogos de 2024 é que as marcas de produtos de consumo rápido concentram mais investimentos em mídia tradicional, enquanto o on-line leva a maior parte da publicidade de marcas mais nichadas ou focadas no público mais jovem. A disputa pelo consumidor será,  portanto, bastante acirrada.

Conforme aponta o estudo intitulado “Marketing das Olímpiadas mais midiáticas da história”,  um dos principais motivos para que profissionais da área acompanhem atentamente as experiências que serão testadas no evento é o volume recorde de verbas publicitárias. Serão os Jogos Olímpicos com o maior número de patrocinadores e também o maior na diversidade de canais de transmissão, com elevada importância do streaming. O fato de acontecer logo depois de duas grandes competições esportivas, como a Eurocopa e Copa América, também cria uma “perfect storm” para a experimentação na comunicação das marcas.

A Macfor, por meio da coleta de dados públicos das principais plataformas de busca e redes sociais (Google, Bing, TikTok, Facebook, Instagram e LinkedIn) e um aprofundado processo de social listening, vem monitorando o comportamento dos consumidores com relação aos Jogos Olímpicos pelo menos desde o fim do ano passado. Foi nesse período que o Comitê Olímpico Brasileiro (COB) anunciou seus patrocinadores oficiais. Em seguida, já se verificou um aumento no número de buscas pelos seus nomes.

Foram empresas que investiram alto em campanhas on-line, com o propósito de atingir públicos específicos, mas com o apelo emocional do esporte. Um exemplo foi a Riachuelo, que desenvolveu uma estratégia englobando diversas plataformas digitais. Em seu canal do YouTube, exibe filmes sobre a produção dos uniformes e nas redes sociais mantém anúncios pagos com foco também na roupa dos atletas a fim de gerar engajamento.

Segundo o monitoramento da Macfor, a Riachuelo obteve 90% de comentários positivos. Mas outras marcas de moda patrocinadoras, como Mormaii e Havaianas, também brilharam nas suas campanhas e conseguiram bom engajamento, com índices de 80% e 75% respectivamente.

Outra estratégia que está em alta nos Jogos é o do patrocínio a canais de streaming esportivos, como a CazéTV, que já alcançou 65 milhões no YouTube. Seus anunciantes, como Airbnb, Corona, Vivo e Volkswagen, obtiveram aumento nas buscas na internet e implementaram campanhas paralelas com o tema das Olimpíadas, incentivando ações dos consumidores e aproveitando o conteúdo gerado pelas pessoas. Muitos viralizaram.

Mas enquanto os patrocinadores que usam o on-line apostam na ultrassegmentação, no engajamento e num custo por impressões baixo, os anunciantes da mídia tradicional jogam num campo oposto. De acordo com o estudo da Macfor, a aposta na TV aberta tradicional não perdeu vez, mas alcançou maior sucesso com produtos de consumo rápido ou até impulsivo, voltados para públicos muito amplos, o que justificam um custo mais alto por audiência.

Ambev, Claro, Netshoes, Nivea e Piracanjuba decidiram patrocinar a cobertura da TV Globo, confirmando o padrão de que as marcas com público mais amplo preferem a mídia tradicional. Elas, inclusive, enquadram-se melhor ao tom de voz  mais formal da emissora, o que transmite mais credibilidade a elas.

Apesar dessa divisão, a estratégia das empresas não pode ficar muito restrita e deve buscar também a interatividade com o público por meio da comunicação em diversos canais. “Uma abordagem omnichannel pode oferecer o melhor dos dois mundos: o alcance e a visibilidade da TV e o engajamento e segmentação do digital”, conclui Fabricio Macias, co-CEO da Macfor.

Para acessar a pesquisa, basta clicar em:

https://universidade.macfor.com.br/olimpiadas-2024

Before she was recognized by many, Layla Jenner was just a regular girl with huge desires. She grew up in a spot crammed with a lot of people and tall buildings often identified as Los Angeles. Even as slightly lady, Layla liked to face in entrance of a digicam. Layla Jenner has carried out a lot of work as a mannequin and actress. Because of all this tough work, she has earned a good sum of money.

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Layla has accounts on many social media websites like Instagram, Twitter, and YouTube. Layla didn’t simply model; she also acted in TV exhibits. Some of her big components had been in shows known as “BBC Surprise,” “Exploited College Girls,” and “Jules Jordan.” These roles made many people become her fans. Layla worked onerous in her modeling and appearing jobs. Her journey to success began when she began sharing her modeling pictures on social media, which rapidly gained her a large following. Layla Jenner is a well-known American model, actress, and Internet character.

Layla Jenner In Other Cultures.

She shortly gained reputation on social media platforms and has turn out to be a task mannequin for many younger ladies. With her spectacular modeling portfolio and appearing expertise, Layla has made a reputation for herself within the industry. Layla Jenner is extensively known for her distinctive performing skills and modeling expertise, which have earned her acclaim in the entertainment industry. Her success at a young age is a testomony to her hard work and passion.

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She learned to believe in herself and by no means give up, no matter how onerous things got. This willpower and assist from her loved ones were the inspiration of her future success. Layla Jenner is not only about modeling and acting. She decided to go to a local university near her home when she completed highschool. She labored onerous in her classes, similar to in her profession.

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At a younger age, Layla had already made a reputation for herself within the leisure trade, earning quite a few awards and acknowledgments for her work. Friends describe Layla as a dedicated animal lover. Her downtime is crammed with lengthy walks together with her dogs. Layla Jenner shines not simply on stage but off it, too. This shows her caring nature and dedication to giving back.

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Her future seems very thrilling with all her plans and the dreams she needs to make come true. Besides appearing, Layla additionally wants to work on larger modeling projects. She hopes to work with famous style designers and be a part of massive style exhibits all over the world.

Besides acting and modelling, Layla loves to paint. Their encouragement has been essential to her success. On holidays and weekends, they bond over creative projects.

• She is also referred to as an Influencer and from this, she also earns decent cash for herself.
• She showed everybody you’ll have the ability to follow your desires and still do nicely at school.
• As of 2024, Layla Jenner’s internet price is estimated to be around $300,000, a mirrored image of her success in acting and modeling.
• Layla started modeling and appearing in minor roles with her family’s support.
• Layla enjoys connecting along with her fans on-line and feels it’s a nice way to keep in touch with them.

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Layla started just like any of us, however she didn’t give up even when issues received powerful. She’s now a model, actress, and someone many people admire. She also cares about college and studying new issues, which is incredible. Layla’s life with her household, boyfriend, and profession is full of love and success.

Born and raised within the United States, Layla began her career in the leisure trade at a young age. Layla Jenner’s journey from a small-town lady to a famend actress and mannequin is really inspiring. With her talent, dedication, and the help of her family, she continues to make a big influence within the entertainment world.

These experiences gave her the first style of being in the highlight. Even although she was young, Layla knew she wanted to do one thing massive. She practiced lots, studying to stroll like a model and act in plays.

Whether she’s gracefully twirling across the dance floor or losing herself in the pages of a fascinating guide, she embraces every second with enthusiasm and passion. Her journey serves as an inspiration to aspiring fashions worldwide, proving that with talent and dedication, something is feasible. As Layla’s career continues to soar, so does her financial success.

People usually marvel, “How much cash does Layla Jenner have? In sum, Layla Jenner’s journey is each inspiring and noteworthy. She embodies talent, dedication, and a coronary heart for giving. Her numerous interests, from artwork to charity, spotlight her multifaceted persona. Despite her youth, Layla’s achievements converse volumes.

Layla additionally tried acting and landed roles in TV exhibits and movies. People enjoyed watching her as a result of she might play completely different kinds of characters. Besides appearing and modeling, Layla shared her life and pursuits on the internet. She made videos and posts about fashion, magnificence, and everyday more life. She also has a YouTube channel the place she uploads videos about her life, fashion ideas, and, generally, how she gets ready for her performing roles. Her followers on these websites are all the time rising because they enjoy seeing her content.

Thinks like virtual actual porn and VR sex, we had been one of the first to deliver it to life in completely gorgeous high quality. Naughty America likes to be on the forefront of expertise to make your grownup entertainment expertise essentially the most immersive potential. Layla Jenner is a shiny and talented younger woman making a splash in acting and modelling.

Her story makes us take into consideration our dreams and the way to work towards them. She earns cash from modeling, appearing, and dealing with manufacturers. Many folks follow Layla on these social media sites as a result of they prefer to see what she is doing and pay attention to what she says. Layla enjoys connecting together with her followers online and feels it’s an efficient way to communicate with them.

They assist each other of their careers and personal lives, displaying that they care deeply for one another. They are in a relationship and appear very happy together. People wish to know who famous individuals are relationship, and Layla and Jon are sometimes mentioned. Jon Zherka is also identified by many individuals, which makes their relationship even more engaging to their followers. Keep studying to learn more about Layla Jenner’s bio, age, profession, household, internet price, and boyfriend. Layla Jenner’s Nationality and living Place are America and she or he is very happy about her success.

With her natural beauty, charisma, and genuine passion for her craft, Lana is unquestionably a force to be reckoned with in the world of grownup leisure and beyond. Lana Rhoades, born on September 6, 1996, is an adult film actress, model, and former webcam mannequin. She rose to fame within the grownup film industry in 2016, and has since been acknowledged for her magnificence and versatility as a performer. Rhoades’ popularity has earned her quite a few awards, including the Best New Starlet award at the 2017 AVN Awards.Prior to becoming an adult movie actress, Rhoades labored as a waitress and performed as a webcam model. However, after being approached by a expertise scout at a restaurant, she made the decision to pursue a profession within the grownup film business. Additionally, she has amassed a major social media presence with over 5 million followers on Instagram, where she shares her day by day life and private experiences.

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However, regardless of these challenges, Lana remained decided to succeed and never gave up on her dreams. Despite racking in hundreds of thousands of views in the NSFW realm, Rhoades revealed her price was “$1,200 for a sex scene.” This interview isn’t the one time that Lana has opened up about her grownup ambitions either, with former adult star revealing she had been inspired by Anna Nicole Smith during a 2021 interview with Playboy. On June 1st, 2021, Lana Rhoades uploaded a picture to her Instagram[1] containing her ultrasound image, announcing to everybody on-line that she was pregnant.

Life, Death and Lana Rhoades

She would later claim that virtually all of her content was filmed throughout two, 4 month stints. Roughly two weeks later, on September 1st, 2022, Lana Rhoades posted a TikTok[10] that had a text overlay studying, “I swear to God I thought NBA Players have been good guys,” ultimately verifying Majlak’s hint. Over the course of one day, the TikTok obtained roughly 849,100 plays and 167,800 likes.

• Through her fascinating storytelling, fearless exploration of controversial matters, and unwavering authenticity, she has managed to carve out a distinct segment for herself in the hearts and minds of tens of millions around the globe.
• I’m a Delhi-based sports author, with a special passion for Cricket, Football, and Basketball.
• Rhoades give up doing porn in 2017, and stated it was only when she developed a presence on Instagram that she grew to become popular within the industry.
• I’ve seen comments from women saying “she desires to separate herself from that”.

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Now I could also be biased, as a end result of I actually have actually spent some special time with Lana a quantity of weeks in the past, while interviewing her for KFCRadio. Due to a previous relationship and a probably irrational fear of relationships with young women who have been filmed being urinated on, it just never worked out between us. However we nonetheless had a one-of-a-kind connection, and I looked ahead to following my new good friend on her potential Hall Of Fame profession. His account is non-public and few particulars are recognized about him, but from vlogs throughout their marriage, some info can be acquired. Jon is Syrian and seems to be an avid automotive enthusiast in addition to a foodie.

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Her story is a wake up call that there’s usually a lot more happening behind the scenes. However, Rhoades’ profession in the adult business was relatively short-lived. In early 2018, she announced her retirement from the trade, citing private causes and a desire to concentrate on different aspects of her life. Despite her departure, her impact on the grownup leisure world was vital, and she continues to be remembered as one of the most in style and iconic performers of her time.

Why I Chose Lana Rhoades

Rhoades emphasised the importance of her profession and introduced her plans to relaunch her OnlyFans account the next week. “I most likely had $100,000 in my checking account after I quit shooting porn and now I’m a multi-millionaire.” “There was one thing that, ya know, I tried speaking to a therapist about earlier than one thing that I had to do for a scene that was actually tough for me. Despite being one of the searched actresses on Pornhub in 2019, she has been vocal concerning the toll the job took on her psychological health. “There was one factor that, ya know, I tried talking to a therapist about earlier than. Something that I needed to do for a scene that was actually tough for me. “I suppose after I have boyfriends, generally they change on and off from utilizing Amara or Lana, um however I simply, I really do not notice and sometimes I really do assume that my name is Lana.”

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• Despite the culture shock, Lana Rhoades managed to forge a successful career in the porn business.
• However, Lana remained resilient and continued to pursue her career with willpower and grace.
• Due to her being pregnant announcement happening 4 months after their breakup, Lana’s followers also suspect her ex-boyfriend Mike Majlak could be the daddy.
• Lana even went on to elucidate that she also revealed her ambition to her guidance counsellors whereas at college, to which they apparently responded by telling her that she wanted ‘therapy’.
• Lana Rhoades’ Twitter account has over 1 million followers, while her Instagram page has truly generated over 16 million followers.
• For the protection and privateness of your Pornhub account, keep in mind to never enter your password on any site apart from pornhub.com or pornhubpremium.com.

In 2017, she recorded her first sodomy and double penetration scenes with Laki in the film Laine8. In 2018, she performed her first gangbang with the video Gangbang Me 3. Lana stated, “I did porn earlier than, so people automatically assume that I’m going to love sleep with individuals or like that I’ve slept with, like, all of the NBA players that I’ve frolicked with,” Rhoades said. Now the 27-year-old is making an attempt to shine a lightweight on the realities of working in the porn trade. Despite being the most searched actress on one of the most explicit websites, Rhoades determined to go away the trade, revealing that it took a toll on her mental health. From April to August 2016, Lana Rhoades labored for the “Spiegler ladies” agency and from January to the beginning of October 2017, she was represented by “LA Direct Models”.

Lana Rhoades : The Best Convenience!

My ideas are prayers are with Lana at this time and am sure her name shall be cleared within the coming days. When you’re on the top, everyone appears to be attempting to knock you off the mountain. This might very properly find yourself being a speedbump on the highway to the Hall of Fame for Lana, but if it is the starting of a Derrick Rose sort fall, everyone knows where to look. Hateful feedback or opinions that may have been kept in grownup retailer back rooms 15 years in the past at the moment are bukkaked at them all day on social media.

Her success was attributed to her bodily look and acting style, incomes her quite a few awards and nominations. Notably, Lana Rhoades recently starred within the music video for the track “TQM” by the group Fuerza Regida, which has garnered over ninety two million views since its launch on May 19. Her inventive endeavors permit her to explore creative and beautiful features of her personality.

Rumors circled suggesting a brief fling between Kevin Durant and Lana Rhoades, escalating to speculation about Durant possibly fathering Rhoades’ child. Until she publicly acknowledges the father of her youngster, all stays speculation. The perception that Brown is Milo’s father gained traction amongst followers after noticing that Rhoades was energetic on his Instagram Live. It’s noteworthy that they comply Lana Rhoades new content with each other on Instagram, and Rhoades later shared a photo of Brown. This led followers to invest that Bruce Brown Jr. may certainly be the father. Several weeks ago, Rhoades posted a photograph of Brown, subtly implying that the former sixth man of the Denver Nuggets was less than spectacular in sure elements.

She started her profession as a freelance writer for Digital Spy, the place she wrote about all issues TV, film and showbiz. Her favourite subjects to cover are music, journey and any bizarre popular culture. “That’s the place I first had the inkling to do that. I thought the Playboy girls have been simply so cool.” Lana even went on to clarify that she also revealed her ambition to her steering counsellors while at college, to which they apparently responded by telling her that she wanted ‘therapy’.

While Rhoades had transitioned to becoming an influencer, which introduced her higher financial success, she has returned to the adult content material business with a new perspective. She shared this information in an interview on the High Low Podcast, hosted by mannequin Emily Ratajkowski. “I honestly tell individuals, if I could return, I would hand over every thing to have my dignity and respect back, and for individuals not to have the ability to see me in that method.”

The social media influencer with over 20 million followers on her social media accounts first launched the NFT project dubbed ‘CryptoSis’ in November 2021. Porter additionally spoke up concerning the first time he noticed porn on the web, round age eleven to thirteen. On August 24th, 2022, a rumor started on TikTok alleging that Lana Rhoades’ child’s father was purportedly an NBA participant.

For the safety and privateness of your Pornhub account, remember to never enter your password on any website apart from pornhub.com or pornhubpremium.com. Debate the personality kinds of your favorite fictional characters and celebrities. The identity of Milo’s father has yet to be confirmed and net sleuths have drawn conclusions on who they suppose Lana’s baby daddy could be. Besides her X-rated video career, Lana can be the content material creator behind a selection of on-line channels.

People like Lana are treated as lower than human by those inside and out of doors of the business. But regardless of who treats her as a product to be exploited, or as someone less than human who deserves shaming and judgment, it’s not acceptable. Rhoades give up doing porn in 2017, and stated it was solely when she developed a presence on Instagram that she turned well-liked in the trade. Throughout all speculations, Rhoades supplied no validation on who her child’s father is, however, guesses have a tendency to spotlight Durant or Blake Griffin.